This video is based on a presentation first given at Canadian Music Week's Global Forum in March of 2011. (by fastgirlfilms)

This is pretty wild stuff...

This is a glossy new video with two guys claiming that their new piece of software, aptly named Juke Bot, frees you from worrying about your filmmusic in your video, which according to them is a complete pain in the arse anyway.

So they show off what it does and we learn that a colour and tempo detection is all you need to find perfect music. To me, it came as quite a surprise when I also learned that the detection of many animals (which can only be horses by the way) leads to the conclusion that we are dealing with a documentary. Poor John Ford..

As always this is all about efficiency and greed, maybe. Save your money for nerdy composers, who according to this video apparantly never come up with anything which is even remotely close to your vision, and have a hassle free life instead ever after. All you need to worry about in the future will be those darned horses and the colours of your video, maybe...

What's wrong with leaving music supervision, music placement and composition to humans? After all we are the ones who have to bear the results, not the bots.

Adam Stern discusses various composers in this great series of podcasts.

http://seattlephil.org/podcast/

In 1978 I could sit down and watch this inlay cover for hours whilst listening to music. Hard to imagine these days with mp3s and zip files. Some things are gone forever.

A collaborative project of 30 independent visual and audio designers.

http://cargocollective.com/resonance

<p>RESONANCE from Resonance on Vimeo.</p>

For those of you who are not particularly keen on sound design skip to 2:51. That's where the fun starts...

"Never, in all our history of popular music, has there been such a plethora of composers - professional, amateur, alleged - as we have today. Responsible, of course, are those two fresh hotbeds, the coniferous cinema and the radio.      

The merciless ether - by unceasing plugging - has cut down the life of a popular song to but a few weeks, with the result that anyone who thinks he can carry a tune - even if it's nowhere in particular - nowadays takes a 'shot' at music-making."       

George Gershwin, ranting in the New York World Sunday Magazine, May, 1930.

New technologies first scare the hell out of some people. And then, after a while, everything seems to settle again...hopefully.